Capel Rugs has published a print catalog being distributed to retailers nationwide. The 212-page catalog devotes its opening section to Capel's popular line of braided rugs, which the family-owned company has been producing in its Troy, North Carolina, factory since 1917. Today, 105 years after its founding, braided rugs remain the heart of Capel Rugs, with more than 25 different collections currently offered.
"As I look back on the unique challenges of the past two years, I can't help but reflect on the most valuable lesson we've all been reminded of: The importance of everyone pulling together through tough times," said Cameron Capel, president of sales and marketing for Capel Rugs. "Since family, heritage and community are cornerstones of who we are as a company, we decided to emphasize our roots and legacy as a U.S. producer of high-quality braided rugs in our latest catalog."
As part of this theme, fun facts about Capel Rugs appear throughout the catalog. These "Capel Curiosity" boxes provide surprising insights into memorable moments from the company's past, such as when a Capel rug appeared in the 1982 sci-fi movie classic, "E.T."
Designed for dealer, designer and consumer use, Capel Rugs' comprehensive new catalog— Volume 105 in a series—features the full range of diverse rugs Capel has to offer, including flat woven, hand-knotted, hand-loomed, hand-tufted and machine-made rugs. Additional sections provide details on custom programs; licensed designer collections created in collaboration with Genevieve Gorder and COCOCOZY; and Capel Anywhere, the company's line of durable yet stylish rugs designed for both outdoor and indoor use. In all, the new Capel Rugs catalog features more than 100 rug collections. The catalog provides insights on rug design, color and construction trends, a glossary of rug terms and more. The catalog also includes the key information retailers need to make buying decisions for their stores, such as rugs' fiber contents, country of origin, sizing, pile height and price range. In addition, the catalog features a section on sales tools, a compendium of sales and display resources to help retailers successfully merchandise Capel rugs. Pages include scannable QR codes that provide instant links for more information about specific collections.
"Our 2022 Capel Rugs catalog provides an engaging, one-stop shopping source for retailers, designers and consumers that's well organized, easy to use and full of information and inspiration," Capel said.