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Residential FlooringCarpet and Rugs

3 Fresh Ways to Sell More Soft Surface Flooring

Shaw's Pet Perfect Favoured Path carpet

Shaw's Pet Perfect Favoured Path features a remixed herringbone pattern.

Photo: Shaw Floors

July 11, 2022

Innovation and style abound among 2022 introductions in soft surface. Here are three flooring manufacturers making investments in style and design to help specialty retailers sell more floors—and higher end floors—this year.


1. New Carpet Styles: 1866 by Masland & Décor by Fabrica

Len Andolino, vice president - decorative division, The Dixie Group, gives an update on 1866 by Masland and Decor by Fabrica collections and showcases a sneak peek of face-to-face polys, flat woven products, and Wiltons that retailers are selling in 2022. 


2. Shaw Floors' Pet Perfect Destination 

Shaw Floors’ Pet Perfect and Pet Perfect+ carpet styles have an all-new merchandising system in 2022. Dakota Aft, Shaw Floors' soft surface category manager, gave us a tour of this all-in-one destination, which showcases Anso nylon and PET fibers.



3. Mohawk Karastan Destination Display 

 Jamie Welborn, vice president of residential carpet product development, shares the details on Karastan display for specialty retail aimed to help sell more soft surface.


KEYWORDS: carpet fiber interior design retail displays and showrooms Stain-resistant Carpet

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