Carpet One Floor & Home’s internal creative team along with their Boston-based advertising agency CommCreative recently earned a Platinum Hermes Award for the video campaign “Don’t Stress The Mess, Paws & Claws, Waterproof and Comfy Cozy”. In addition, the team won a Merit Award at the Ad Club’s Hatch Awards.
The Hermes Creative Award is one of the oldest and largest creative competitions in the world. Winners range in size from individuals to media conglomerates, and Fortune 500 companies.
The campaign features Carpet One Floor & Home’s “spokesdog”, Cooper, a St. Bernard who spends the his days lounging across floors, giving him a unique vantage point about flooring options in the home.
It was executed to promote across a variety of platforms from electronic media, social media and digital.
See the campaign here.