Mohawk recently launched a SmartStrand Demo Video Challenge with its residential sales to demonstrate the 16-year-old brand's durability and cleanability.
For the challenge, each residential sales team received a large piece of SmartStrand carpet and was given instructions to creatively demo the products. There were 39 videos submitted and they ranged from messy kids and animals to water balloon tosses and a Jersey Shore adventure.
Team Chandler, led by Mike Chandler, Mohawk’s district manager for the Midwest region, won all the categories – Best for Cleanability, Best for Durability, Most Creative/Unique and Demo Challenge People’s Choice – with a clean sweep to close out the challenge.
See the winning here on Mohawk's new TikTok account.