AHF Products announced that Belknap-Haines, one of America’s leading full-service flooring distributors, will be the distributor of Armstrong brand flooring resilient products in Ohio, Indiana, and Kentucky, effective immediately.

“The success of AHF Products is a direct result of the commitment and professionalism of our distributor partners and the retail professionals they serve,” said AHF Products Senior Vice President of Sales & Marketing Chris King. “This is a strategic decision that makes sense for both parties, and the relationship with Belknap-Haines will have a positive impact on retailers and on their business. Like AHF Products, Belknap-Haines is committed to being its customers’ preferred partner by ensuring that every interaction is a positive customer experience.”

Belknap-Haines said it will add local account executives, delivery routes and a physical warehouse in the region as part of a significant investment to support this business.

Both Armstrong residential and commercial products will be represented by Belknap-Haines. Among the residential lines are American Charm 6 Luxury Vinyl Tile, featuring Diamond 10 Technology; Alterna engineered tile; and popular resilient sheet lines like CushionStep Better, FlexStep Value and Traditions. In addition, new flooring products will be introduced under the Armstrong® brand, such as Lutea, a new SPC product which encapsulates both beauty and performance. High-performing commercial product lines include Vinyl Composition Tile (VCT), Natural Creations with Diamond 10 Technology, as well as the awarding-winning Biome, Coalesce, and Exchange.

Distribution is the cornerstone of AHF Products go to market model, King said: “We see these relationships as critical to serving the independent specialty retailer. Deep assortments, local inventory, cut order fulfillment and enhanced sales and service at the store level are all advantages that a strong distributor can provide.”