I4F, a group of companies providing patents and technologies to the flooring industry, today announced the creation of i4F Inc. with its base located in Atlanta, Georgia. Matthieu Dekens, i4F’s chief commercial officer for North America and Europe, has relocated to Atlanta and assumes the role of president of i4F, Inc. He will be supported by a dedicated i4F Inc. team providing customer service as well as technical and marketing support to the United States, Canada and South America.

The United States continues to represent a key focus geography for i4F and is home to the world’s largest user-base of i4F drop-lock technologies. As one of the world’s flooring hotspots, and a major flight hub—making it easy to reach all US cities, Atlanta was selected as the new US entity’s base.

“I4F's commitment to the US is further reinforced by having a member of our global management team physically available on American soil," said i4F CEO John Rietveldt. "Atlanta was our obvious choice given its history and strong concentration of U.S. flooring industry players located there. Our top priorities are to continue deepening relationships with U.S. industry players as well as to support licensees and their customers.  We will do this by promoting i4F technologies with both a physical presence as well as a full range of digital marketing and technical assets. Innovation never stops, and nor will we, by continuing to deliver meaningful IP that not only meets real life needs, today but also anticipates what is required for tomorrow.”