Pure Salt Interiors, the Newport Beach-based interior design studio and shop known for its clean, coastal, and naturally-inspired designs, has launched its first rug line with Carlstadt, New Jersey-based Momeni, a heritage family-owned manufacturing business. The Pure Salt for Momeni Rug Line will launch at High Point Market, the largest home furnishings industry trade show in the world, in October 2022 with 17 exclusive rugs in sizes ranging from 2’x8’ to 10’x14’. Prices range from $368 to $8698.
The Pure Salt for Momeni Line was developed over two years with Pure Salt founders Aly Morford and Leigh Lincoln alongside the design team at Momeni. The line leans heavily on natural fibers and neutral colors with a focus on innovative new techniques in natural fiber jute and hand-knotted rugs. The line will be available to the trade at Momeni Showrooms and select dealers across the country. Consumers can view and purchase the assortment online at Pure Salt Shoppe and at the Pure Salt Flagship Store in Newport Beach, California.