The Belknap White Group (BWG), a full-service flooring distributor based in Mansfield, Massachusetts, recently hosted its 20th Annual FlooringPlus Convention & Fall Flooring Showcase at the Mohegan Sun Casino & Resort in Uncasville, Connecticut. 

Members of the BWG FlooringPlus Loyalty Program visited with 45 manufacturers who showcased new product introductions, conducting demonstrations and presenting 2023 marketing materials. Educational sessions included sessions on new flooring technologies in wood and luxury vinyl and design trends. FlooringPlus is a loyalty program that helps BWG customers through information and resources in merchandising, marketing, technology and product knowledge.

BWG also recognized top customers. Capozza Tile in Portland, Maine was awarded BWG Highest Volume Increase;  De/Mar Flooring, Albany, New York, was awarded BWG Cross Corporate Account of the Year; and Marra Flooring in Ashland, Massachusetts, was named BWG Flooring Plus Dealer of the Year.

For more information, visit