Laticrete reports it has launched a campaign, Brand Promises, which serves as a call-to-action and highlights the company’s six strategic areas of focus: developing innovative solutions, committing to sustainability, enabling iconic design, fostering trust for life, providing the best installer experience and serving customers as family.
“For generations, Laticrete has been the brand that installers and designers turn to for exceptional customer service and innovative products," said Laticrete CEO Patrick Millot. "Our goal with this Brand Promises campaign is to formally communicate the key commitments that are already ingrained in our company's DNA, while also ensuring they are incorporated into our strategy and receive the resources, focus and investment to maintain them as priorities."