ProSource Wholesale welcomes ProSource of Knoxville as its newest ProSource showroom. The new ProSource of Knoxville showroom offers thousands of flooring, kitchen and bath products to local home improvement trade professionals including all the benefits ProSource provides its Trade Pro Members. ProSource of Knoxville is one of 149 North American showrooms that sell exclusively through a qualified network of more than 400,000 trade professionals who have become members of their local ProSource showrooms since 1991.

Yacir Jaouhari is ProSource’s newest franchise owner with the opening of his ProSource of Knoxville showroom. Originally from Morocco, Yacir pursued his higher education in Russia and then Xavier University in Cincinnati. Soon afterward, he opened his first businesses as a franchise owner of three food franchises. Currently, Yacir owns a mattress manufacturing and retail company with six retail locations around Knoxville. 

“I really appreciate the way ProSource treats their franchise owners,” Yacir said of his search for a new business and his decision to join ProSource Wholesale. “This franchise works hard to support each franchise owner in growing their business. I love how ProSource invests in new technologies that benefit all the franchise owners and our showrooms. On top of that, the opening process was very organized due to their oversight and support. 

“Their experience led to a more efficient and smoother opening process,” he said. “They are a well-organized company with extensive experience in this industry.”

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