Mohawk is giving independent flooring retailers a more powerful digital marketing tool to help them forge ahead of the competition. Omnify+ is a platform that draws qualified shoppers in store and better connects the online presence to the in-store experience. 

Exclusive to Mohawk Edge partners, the company said the platform combines best-in-class content and technology and provides easy and effective reporting so subscribers can analyze what is working and what is not. Mohawk was the first in the industry to provide a turnkey digital marketing program. Since its inception in 2016, Omnify has been helping retailers use digital to drive more consumer traffic.

“As digital technology is continuously evolving, staying ahead of the consumer journey is pertinent to the success of both Mohawk and our customers,” said Kelli Widdifield, Mohawk’s senior vice president of marketing. “Based on industry-leading research and compelling retailer feedback, Mohawk is expanding our vendor offerings and capabilities to our Edge partners to place more innovation, greater sales results and world-class support at their fingertips. Mohawk can now offer a cutting-edge digital experience, Omnify+, through our new agreement with Roomvo.”

The program offers access to Roomvo’s product visualizer tool, product details and more – including content syndication, improved site experience, platform management and insightful analytics.

To learn more about Omnify+ and the Roomvo Partner Program, visit