Ecore International, a company that designs and manufactures high performance flooring that actively supports people in motion by upcycling reclaimed materials in pursuit of a planet free of rubber waste, announces the hiring of Debra Lechner as chief marketing officer (CMO). With more than 30 years of experience in the flooring and building materials industry, Lechner brings to Ecore marketing leadership that encompasses strategic development, brand building, market research and analysis, product development and positioning, and client and partner relationship management.

In her new role, Lechner will be responsible for overseeing the planning and execution of Ecore’s marketing and advertising initiatives to align with the company’s mission and strategic business goals. She reports directly to Jay Doubman, Ecore’s chief operating officer and president of the Flooring and Industrial business unit.

Lechner started her career with global flooring manufacturer Armstrong World Industries, where she spent 12 years in various marketing and product management roles. From there, she transitioned to Stoner Bunting Advertising, where her client roster included flooring brands such as Stainmaster, Mannington and Ecore Commercial. In 2014, after 10 years leading Member Services for Starnet Commercial Flooring Cooperative, she returned to Armstrong World Industries, where she spent six years in marketing leadership roles, including commercial marketing director, director of channel marketing and, ultimately, vice president of marketing. In 2020, she moved to Cornerstone Building Brands where she oversaw channel marketing, digital marketing, product management, training, merchandising and sustainability for the company’s Ply Gem Siding and Fence and Railing business prior to accepting the CMO position with Ecore.

Lechner earned her bachelor’s degree in communication arts from Grove City College in Grove City, Pennsylvania, and has completed multiple leadership programs throughout her career.