Debra Lechner Appointed Ecore Chief Marketing Officer

Ecore International, a company that designs and manufactures high performance flooring that actively supports people in motion by upcycling reclaimed materials in pursuit of a planet free of rubber waste, announces the hiring of Debra Lechner as chief marketing officer (CMO). With more than 30 years of experience in the flooring and building materials industry, Lechner brings to Ecore marketing leadership that encompasses strategic development, brand building, market research and analysis, product development and positioning, and client and partner relationship management.

In her new role, Lechner will be responsible for overseeing the planning and execution of Ecore’s marketing and advertising initiatives to align with the company’s mission and strategic business goals. She reports directly to Jay Doubman, Ecore’s chief operating officer and president of the Flooring and Industrial business unit.