AHF Products will showcase its breadth of line at the International Builders Show (IBS), January 31-February 2, 2023, at the Las Vegas Convention Center, Booth # C3061 – Central Hall. Its award-winning portfolio of brands includes Bruce, Hartco, and Armstrong Flooring.

AHF Products aims to demonstrate its leadership in hardwood, LVT/rigid core, laminate, and traditional vinyl sheet with a focus on innovation and industry ‘firsts.’ Among the products that will be featured at IBS are:

Barnwood Living by Mark Bowe from Bruce is a solid and engineered hardwood line resulting from a collaboration between Bruce® Flooring and T.V. Host Mark Bowe of Barnwood Builders. The collection celebrates American craftsmanship. Every floor in the collection is crafted with care in the U.S featuring a vintage, barnwood visual from the #1 name in hardwood, Bruce. The collection includes floors with natural knots and wormholes, pronounced graining, and distinctive markings that add to its unrefined appearance. It embodies an accessible yet faithful approach to an authentic hardwood design that combines Bowe’s barnwood aesthetics with the quality and artisanship of Bruce. That’s the story of real American hardwood.

Bruce LifeSeal delivers waterproof protection to stand up to the busiest of homes and light commercial spaces, without sacrificing comfort or style. In addition, the Reserve and Classic lines feature the company’s new Cleantivity antimicrobial coating technology, which inhibits the growth of bacteria, mold, and mildew. This carefully curated, resilient floor collection features a luxurious array of designs in muted textures and in wide width wood looks, as well as authentic looks in stone and marble.

Armstrong Flooring Traditions Vinyl Sheet Flooring provides a cost-efficient solution with a traditional fiberglass backing and PVC coating. Offering popular visuals and designs, it accommodates a variety of installation methods, and its flexibility ensures ease of handling and repair. Traditions Vinyl Flooring is water-resistant and floor score certified, complying with strict indoor air-quality standards, and provides exceptional resistance to everyday household scratches. This durable vinyl floor is also a breeze to clean, and won't trap dust, pet dander, and other allergens. Made in the USA.

TimberBrushed hardwood collections from Hartco features an array of wire-brushed visuals and price points offered in three distinct collections – Silver, Gold, and Platinum. The Silver Collection is offered at a strong price point, in a 1.2mm European white oak with an oiled finished look, UV Performance in a low-gloss, matte finish. The Silver level offers distinctive style and value in a modern, wire-brushed engineered wood floor. TimberBrushed Gold features wide widths in a wire-brushed texture to create an upscale design. At the premium level, TimberBrushed Platinum is a 3mm European white oak, featuring extra wide planks – 9/16” x 9” engineered – in 84” fixed random lengths, with unique reactive and fuming effects. In one technique, the hardwood is textured by gently removing the soft portion of the wood to expose the grain and adding color effects to bring enhanced definition and dimension to each plank. In another look, a fumed effect creates an eye-catching visual that appears dark, smoky, and dramatic on the wood

Hartco DogwoodPro: Densified Wood™ technology, developed by AHF Products, has been a real gamechanger for the hardwood flooring buyer, especially for those who have pets or kids. Densified Wood™ technology delivers scratch-resistant and dent-resistant protection against everyday wear, pet nails and accidents. Made in the USA in Somerset, Kentucky, this is 100% real wood – not a laminate surface. Real wood beauty, character, colors, textures, and finishes, now better than ever.