The Dixie Group has announced new strategies for its digital-first approach for customers, aimed at making it easy to do business in this fast-paced world. The new digital tools are designed to elevate the consumer experience and help retailers sell more Dixie Home, Masland, Fabrica, and Trucor flooring. 

Over the past year, the company has transformed its brand websites to become more mobile-friendly, with visualization, online sample ordering, and a clean, modern interface that saves time.

The company teamed up with Broadlume, a provider of digital technology, to offer retailers access to more consumer leads and a more seamless digital-to-physical shopping experience. 

In addition, the brands have incorporated Roomvo visualization technology to help retailers accelerate customers’ purchase decisions and drive sales. 

The Dixie Group Dealer Portal 2.0, TDG Dealer Portal, will launch in the first quater of 2023, and will provide an enhanced user experience and improved functionality, such as online order entry for all product segments and convenient access to day-to-day account information. Partners can now order online samples, check inventories, reserve and order product 24 hours a day, seven days a week, 365 days a year. 

The company is using Brandfolder, an industry-leading online digital asset management tool, that offers retail partners quick and easy access to product images, room scenes, logos, and other TDG marketing content. 

Business-to-business electronic data interchange (EDI) has made it efficient and is a condition of doing business in dozens of industries, including the flooring industry. TDG has partnered with all the major EDI technologies companies (including RFMS, Rollmaster, QFloors and others) and strictly adheres to the fcB2B standard for the flooring industry to help partners maximize the investment in the software that runs their business.