Shaw Industries has announced, for the first time ever, a virtual option for attending its 2023 Shaw Flooring Network (SFN) Convention. Virtual attendees will be able to watch every general session, attend most breakout sessions, explore the expo, take advantage of special deals, win prizes and even network with other attendees. 

The in-person event, which Shaw reports is seeing record registration numbers after a four-year hiatus due to COVID, will take place Jan. 15-18 in Orlando, Florida. The live broadcast will allow all customers and retail sales associates to take part in the experience, including many who never get the opportunity to attend an SFN Convention. 

The Shaw Flooring Network is known for being dealer driven, as evidenced by this year’s “Independent & United” theme selected by the group’s dealer council comprised of specialty flooring retailers of all sizes and backgrounds. The company reports this latest announcement is an effort to expand the network’s connectivity even further.

“During the pandemic we were challenged to connect with the network without the luxury of live events,” said Dani Brock, director of member engagement and experience for SFN. “We pioneered a new way to connect through interactive broadcasting. This approach allowed our members to access content, network with other retailers and engage in Q&A with presenters in a whole new way.”

Throughout previous virtual events, SFN members shared photos of their teams taking part in conference rooms, warehouses, and showrooms. Their engagement and feedback helped the SFN team make the decision to offer a virtual option for their biggest event, SFN Convention. 

“Now, every member of a store’s team can enjoy Convention for themselves even if they can’t make it to Orlando,” adds Brock.

There is no charge to attend the virtual event and retailers and their staff members can register for the SFN Convention livestream at  They will get extensive access to the expo, breakout sessions, special promotions and keynotes. Look for more details next week on special guest speakers and sessions available to virtual attendees.