Shaw Floors, the flagship residential brand of Shaw Industries Group, has announced a new sales approach to the consumer’s journey, Shop Your Lifestyle. Shop Your Way. 

“Shop Your Lifestyle. Shop Your Way. is a total reinvention of our selling process,” said Ashley Barnes, senior marketing manager for Shaw Floors hard surface. “By tapping into the aspect of our customers' lives that matter most to them, we can help find their perfect flooring more quickly, effectively and with a little added fun.”

The new process boasts simple product selection, a convenient shopping experience, and solutions for the whole home, the company said. The process begins by pinpointing the customers' lifestyle needs and desired way to shop. Then they browse three curated selections of floors aligned with those preferences: First Home flooring features stylish options for any budget, Active Pet Home products are designed with performance in mind, and Forever Home flooring features higher-end product offerings from the brand’s portfolio. 

“Not only does this system make product selection easier for consumers, it also makes it easier for retailers and dealers,” shared Stephen Van Gorp, senior marketing manager for Shaw Floors soft surface. “These three lifestyles help to pinpoint a consumer’s needs and wants right out of the gate, allowing you to go straight to the fun part of selecting styles and colors, knowing that any options will serve as a solution to their home lifestyle needs.”

Stay tuned for more coverage on the new selling system from Floor Trends from the Shaw Flooring Network Convention early next week.