Mannington Announces New Websites and Residential Rebranding

Mannington’s residential business division announced that it has launched a new consumer-facing website, Mannington.com, as well as a new Phenix branded consumer-facing site, PhenixFlooring.com. In addition, the residential division under the Mannington brand has completed its initial phase of a rebrand.

“Being more relevant to the Millennial and female consumer is our top priority for the Mannington residential brand,” said Zack Zehner, president of Mannington Residential. “Our key goal for the new website is to drive more business to our retail partners, as well as to make the consumer’s shopping experience easier and to build an affinity towards our brands.”