Tile manufacturer Marazzi introduces a new visualizer, named Stylizer, that features pre-selected, curated sets of floor, wall, and mosaic tiles that help customers to envision how floors, walls and mosaic elements can come together. In addition, Marazzi’s vast offering of curated boards allows customers to shop by color, look, room, and style.
“By providing curated assortments, Marazzi’s Stylizer is a big help to designers, retailers, distributors, and contractors,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile LLC, parent company of Marazzi. “When customers can see what a final space will actually look like — including floor, wall, and mosaic components — they are more likely to want the ‘entire package’. If customers can see it, they will want it. This makes it much easier to upsell.”
Marazzi’s high-resolution Stylizer provides design inspiration 24/7 via any cell phone, hand-held device, laptop, or desktop computer. This new digital tool allows the shopper to visualize products in one of two ways. Consumers can upload an actual photo of a room in their own home and then “virtually-try-out” any of the brand’s tile, stone, or mosaic products in their space. The Stylizer will instantly populate the desired product into their chosen application in the photo such as a floor, wall, or countertop. As a second option, consumers may populate products into example room scenes provided by Marazzi, such as a bedroom, kitchen, living room, mudroom, etc. An additional feature is the ability to visually install the desired product into the photo vertically, horizontally, or diagonally to achieve just the right look.
Marazzi’s Stylizer is one of three sister brands that holds exclusive rights to the enhanced feature of linking the visualizer to curated options. The brand is partnering with leading product visualizer vendor, Roomvo, to offer the robust Marazzi Stylizer.