As one of the most sustainable carpet solutions in the marketplace, EverStrand provides a cleaner home and cleaner planet. In 2023, Mohawk is evolving EverStrand product selections to provide an environmentally-friendly option featuring the latest fashion trends.
“There is so much more we want to achieve with this product beyond its sustainable differentiation,” said Denise Silbert, Mohawk’s vice president of marketing, soft surface. “We are elevating EverStrand’s environmental feature along with the promotion of a design, color and value position as well. We are providing our retail partners with the total package that will drive consumers in store.”