Marazzi, a manufacturer of ceramics and stoneware, founded in Sassuolo, Italy, has opened the doors of its first flagship showroom in Madrid, Spain. ACPV Architects Antonio Citterio Patricia Viel redesigned the 3,200-square-foot space overlooking the heart of the Spanish capital, to accommodate the Marazzi collection of ceramic surfaces.

"In this project, the dialogue between spaces is reinforced with the aid of materials and objects that reference craftsmanship and convey a positive mood,” said architect Patricia Viel. “Ceramics are wonderful because they are so versatile: one of the most ancient and definitely one of the most eclectic materials, they can be both high-tech, in their adaptability and potential for future research and development and low-tech, in their authentic beauty. So they are ideally placed to adapt and respond to new demands.”

A succession of themed rooms displays the beauty of the tile materials: from the large slabs hung like rich Persian carpets to the museum-like shelves which exhibit smaller size tiles that exemplify an endless collection of finishes, structures, surfaces and colors, each presented as a unique, unrepeatable object of great value.

“Our intention is to ensure that the Marazzi showroom in Madrid provides professionals and customers with a welcoming yet unusual, intriguing location, where they can explore the very latest applications of design and technology development in ceramic coverings, for which Marazzi is famed worldwide," said Marazzi Group CEO Mauro Vandini. "Spain is Marazzi’s second home, and we already have two state-of-the art factories here, producing some of our most exclusive product collections, such as the antibacterial floor coverings and the large-sized decorated wall tiles.”

See recent coverage about Marazzi's new visualizer.