search
cart
facebook twitter linkedin youtube
  • Sign In
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
Flooring ProductsFloor CoveringsTile & Stone Flooring

Atlas Concorde USA Debuts New Stone and Concrete Tile Look Porcelain Tile Collections

atlas concorde

Photo: Atlas Concorde USA

April 21, 2023

Atlas Concorde USA, an Italian designed, American-made porcelain and ceramic tile manufacturer, introduces Hero, a modern porcelain tile collection inspired by natural slate stone, and Cove Terra, a solid color concrete-look porcelain tile collection. Drawing from the beauty of nature-inspired colors and organic materials, the two new collections feature rich pigments, highly textural surfaces and contemporary shapes and sizes. Ideal for use in residential, commercial or hospitality applications, Hero and Cove Terra support the continued focus on materials and spaces that enhance comfort, serenity and wellbeing.

“As we collectively gain a stronger appreciation for the natural world, the desire to create beautiful spaces that prioritize our innate connection to the outdoors has never been more apparent,” said Federico Pifferi, Chief Executive Officer, Atlas Concorde USA. “To meet this moment, we’ve added stone- and concrete-look porcelain tile collections, Hero and Cove Terra, to our robust line-up of tiles and décors that gracefully blur the line between nature and the built environment.”

Hero

Designed to accentuate the allure of natural slate stone, the new Hero porcelain tile collection evokes a sense of connectivity to nature with its fine-grained, foliated surface and deep hues. Bringing a subtle strength and elegance to any surface, the stone-look collection conveys all the character of the reference material in six intense colors, each synonymous with metamorphic rock. To provide customers with an updated take on a classic look, Hero tiles are available in three sizes, including a traditional 12” x 24” format, the larger 24” x 48” format and the on-trend 3” x 12” subway tile. A new linear brick mosaic completes the collection, adding modern appeal when applied on a wall or floor. 

Cove Terra

Celebrating the world’s most ancient building materials, raw earth and clay, the new Cove Terra porcelain tile collection represents a range of colors and possibilities for beautiful design in harmony with nature. With a look and feel reminiscent of old-world pottery, the solid surface brings vibrant pigments and a pleasantly smooth texture to contemporary applications. As a result, customers can achieve a tranquil balance between the ancient and modern world, as well as the natural and built environment. Cove Terra is offered in nine different neutral and accent colors, including a deep denim blue and jade green that extend a restorative energy into a space. Two new mosaics and coordinating trim pieces complete the extensive collection, allowing for seamless design across surfaces.    

To learn more about Atlas Concorde USA’s new porcelain tile collections, visit atlasconcordeusa.com.


KEYWORDS: porcelain tile stone-look flooring

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Manage My Account
  • Online Registration
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Georgia Sea Turtle Center rehabilitation and research facility
    Sponsored byMohawk

    How Mohawk's SolidTechR is Transforming Conservation and Commerce

  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

Unilin Logo.jpg

Matthew Oliver Joins Unilin Technologies as Sales Director North America

commercial flooring projects

The Discipline of Market Leaders at Starnet Worldwide


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Products Driving Growth

Which product category is driving your highest growth?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Element Collection.png

    Atlas Concorde USA Unveils New Porcelain Tile Collections

    See More
  • fray

    Atlas Concorde USA Unveils Three Porcelain Tile Collections Inspired by Natural Materials

    See More
  • Atlas Concorde USA Beyond Dolomite

    Atlas Concorde USA Introduces New Porcelain Tile Offerings

    See More

Related Products

See More Products
  • Tile Style for the Home

  • DSDM-8-MIA_BSI-newest-cover.jpg

    Dimension Stone Design Manual, 8.0 with AutoCAD (3-Ring Binder & AutoCAD flash drive)

  • Glass Tile Inspirations for Kitchens And Baths

See More Products

Related Directories

  • Louisville Tile

    Founded in 1955, Louisville Tile is a leading distributor of surface solutions. Their willingness to embrace innovative materials and stay ahead of design trends separates them from the pack. The passion and creativity embedded in each of their products inspires customers to dream big and transform ordinary spaces into works of art. Their extensive experience spans generations, marked by decades of innovation in tile and surface design.
×
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing