Atlas Concorde USA, an Italian designed, American-made porcelain and ceramic tile manufacturer, introduces Hero, a modern porcelain tile collection inspired by natural slate stone, and Cove Terra, a solid color concrete-look porcelain tile collection. Drawing from the beauty of nature-inspired colors and organic materials, the two new collections feature rich pigments, highly textural surfaces and contemporary shapes and sizes. Ideal for use in residential, commercial or hospitality applications, Hero and Cove Terra support the continued focus on materials and spaces that enhance comfort, serenity and wellbeing.

“As we collectively gain a stronger appreciation for the natural world, the desire to create beautiful spaces that prioritize our innate connection to the outdoors has never been more apparent,” said Federico Pifferi, Chief Executive Officer, Atlas Concorde USA. “To meet this moment, we’ve added stone- and concrete-look porcelain tile collections, Hero and Cove Terra, to our robust line-up of tiles and décors that gracefully blur the line between nature and the built environment.”


Designed to accentuate the allure of natural slate stone, the new Hero porcelain tile collection evokes a sense of connectivity to nature with its fine-grained, foliated surface and deep hues. Bringing a subtle strength and elegance to any surface, the stone-look collection conveys all the character of the reference material in six intense colors, each synonymous with metamorphic rock. To provide customers with an updated take on a classic look, Hero tiles are available in three sizes, including a traditional 12” x 24” format, the larger 24” x 48” format and the on-trend 3” x 12” subway tile. A new linear brick mosaic completes the collection, adding modern appeal when applied on a wall or floor. 

Cove Terra

Celebrating the world’s most ancient building materials, raw earth and clay, the new Cove Terra porcelain tile collection represents a range of colors and possibilities for beautiful design in harmony with nature. With a look and feel reminiscent of old-world pottery, the solid surface brings vibrant pigments and a pleasantly smooth texture to contemporary applications. As a result, customers can achieve a tranquil balance between the ancient and modern world, as well as the natural and built environment. Cove Terra is offered in nine different neutral and accent colors, including a deep denim blue and jade green that extend a restorative energy into a space. Two new mosaics and coordinating trim pieces complete the extensive collection, allowing for seamless design across surfaces.    

To learn more about Atlas Concorde USA’s new porcelain tile collections, visit