Vitra Tiles, a Turkish producer of high-end ceramics, has appointed Dennis Szczybor as country director for U.S. operations. The appointment of Szczybor, who previously served as vice president at CFL Flooring, officially came into effect last month.

Since assuming the post, Szczybor has sought to strengthen collaboration with existing customers while attracting new ones, improve service levels, and oversee the completion of warehouse operations.

Szczybor began his career in 1990 as a sales representative at Haines. By 2013, he was regional manager at Emser Tile, later serving as business development director at Home Depot until 2017. From 2017 to 2019, he was vice president of sales at Armstrong Flooring, later holding the position of vice president of business development at Sambling Global USA Inc.

“Vitra is one of the biggest players in Europe. We want to make Vitra Tiles a household name in North America,” Szczybor said. 

Vitra Tiles is a subsidiary of Turkiye’s Eczacıbaşı Holding, which also owns the Villeroy & Boch and Engers brands.