• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • Sponsored Insights
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Flooring ProductsFloor CoveringsCarpet and Rugs

Divya Living Unveils Artisanal Sustainable Rug Collections

Divya Living

Skeane, Quick Ship and Hestya, Limited Edition. Photo: Divya Living

September 6, 2023

Divya Living - the 150-year heritage, premier luxury rug brand combining artisanal craftsmanship with a contemporary sustainable design aesthetic, announces its newest collections for 2023. The 14 new offerings highlight six designs in the brand’s Quick Ship collection and eight within its Limited Edition collection. 

Staying true to its brand ethos of "Designed by Life," Divya Living drew inspiration from the natural world to create these meticulously hand-woven rugs. The new collections showcase Divya Living's commitment to celebrating the beauty of life in nature through exceptional design and impeccable artisanal quality. The consciously created designs spotlight Divya Living's hallmark fusion of centuries-old rug weaving techniques with modern ecological materials and contemporary patterns. 

Divya Living’s Quick Ship collection, shipped from its Georgia warehouse, includes three new indoor/outdoor rugs: Ariesa, Zigra, and Agaro, and three new indoor rugs: Skeane, Vayl, and Hesper. The rugs are stored as rolls, offering customization to size and serge to cater to designers' preferences with swift delivery within a week. 

New designs in the Limited Edition collection include three indoor/outdoor offerings: Pulux, Revio, and Freya, and five new indoor options: Glema, Vinta, Terric, Brynl, and Hestya. The Limited Edition collection is the brand’s customizable, luxe offering and is available for customers to experience through samples before the final pieces are sent to production. Every Limited Edition rug is uniquely tailored to the designers’ requests. 

The use of high-quality natural fibers such as Merino wool, undyed New Zealand and Mediterranean wool, handspun jute, linen, and man-made fibers from recycled materials ensures exceptional longevity and aesthetic appeal. Divya Living's commitment to sustainability goes beyond the materials chosen, as the brand carefully sources by evaluating suppliers’ commitment to ethical practices, fair wages, sustainable farming, and animal welfare. The production process exclusively uses non-toxic Oeko dyes, reflecting Divya Living's dedication to creating a product that is environmentally conscious and people-friendly. Additionally, Divya Living’s factory is in accordance with the environmental standard ISO 14001 and meets ZDHC standards from Greenpeace for the disposal of waste.

Hand-crafted in India, Divya Living’s entire portfolio provides discerning interior designers with statement rugs that become focal points of luxury residential and soft commercial spaces. The brand has presence in showrooms located in cities across the US, including New York, San Francisco, Scottsdale, West Hollywood, Denver and Seattle. For more information, click here.

KEYWORDS: area rugs hand-woven rugs sustainability

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Installation How-To
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Commercial Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

company branding

Branding and Marketing Strategies for Flooring Contractors

Mimi Mulugeta and Michael Barrows

Military Vet Trades Retirement for New Flooring Venture in Alpharetta

how to properly trowel adhesive

Flooring Adhesives Education: The Key to Preventing Costly Installation Failures


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Divya Living Rug Collection

    Divya Living Releases Indoor/Outdoor Rug Collection

    See More
  • Karastan-Scott-Living

    Karastan and Scott Living Collaborate on Rug Collections

    See More
  • Nourison Home Vintage Harmony Area Rug

    Nourison Home Unveils New Rug Collections at High Point Market 2025

    See More

Related Products

See More Products
  • M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Flooring images\new FL site\oriental-rug-cleaning.gif

    Oriental & Specialty Rug Cleaning

  • floordecore.gif

    Black & Decker The Complete Guide To Floor Decor

See More Products
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
    • Sponsored Insights
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP