The Dixie Group (TDG) announced the appointment of Mike Johnson to vice president of hard surfaces. In this role, Johnson will lead hard surface product innovation, marketing, and strategic direction.
TDG entered the hard surface segment in 2017. Since that time, TDG introduced and developed the Trucor brand into a nationally recognized trade brand with more than 200 SKUs offering across the SPC, WPC, and laminate categories. TDG also entered the engineered wood segment with a high-end collection under the Fabrica brand and a mainstream offering in DH Floors. With a focus on product differentiation and beautiful visuals, TDG’s hard surface segment has grown every year since its introduction. Today, the hard surface segment represents approximately 20% of the company’s revenue and is sold through 2,500 retailers in the US.
Johnson recently joined TDG in September 2023 as VP of national accounts. An unexpected change in the organization led to this appointment in the hard surface segment. Johnson is an industry veteran with 35+ years of experience at Mohawk, JJ Haines, and QEP Inc. He has held senior leadership roles in multiple product categories, with a strong focus on hard surfaces over the last decade.
T.M. Nuckols, Jr., president of TDG Residential said Johnson is well positioned to lead TDG’s hard surface business with a strong focus on continued profitable growth and that TDG is committed to continued investment in the hard surface segment as a strategic growth initiative.