Pantone, a global color authority and provider of professional color language standards and digital solutions for the design community, introduced Pantone 13-1023 Peach Fuzz, a velvety gentle peach as the Pantone Color of the Year selection for 2024.

Pantone 13-1023 Peach Fuzz is a warm and cozy shade nestled between pink and orange that reflects a need for sanctuary in tumultuous times. 

“A cozy peach hue softly nestled between pink and orange, Pantone 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel, and heal and to flourish from whether spending time with others or taking the time to enjoy a moment by ourselves,” said Leatrice Eiseman, executive director, Pantone Color Institute. “An idea as much as a feeling, PANTONE 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.”

This year also marks the 25th anniversary of the Pantone Color of the Year program. The program was first introduced in 1999 with Pantone 15-4020 Cerulean Blue being the color of the year.