The Vitoria Stone Fair 2024 in Espirito Santo, Brazil, opens this week and FLOOR Trends & Installation will be on the ground learning about the natural stones of Brazil. 

An export incentive program, It’s Natural - Brazilian Natural Stone, developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), bringing 14 international guests to the stone fair. 

During their one-week stay, the guests will immerse themselves in the natural stone sector. The journey will include a visit to a quarry, providing a detailed understanding of the material extraction process. Additionally, they will have the opportunity to comprehend the beneficiation process, exploring the technology used and the sector's evolution in terms of sustainability, through visits to industries located in Vitória and Cachoeiro de Itapemirim. The program also includes exploration of tourist spots in Espírito Santo, enriching the understanding of the region and its cultural richness.

The program, which encompasses multifaceted strategies to promote the diversity and uniqueness of Brazilian stones, will have a dedicated booth for networking and commercial transactions. This space will not only welcome four renowned journalists from Italy, the United States, and Budapest but will also serve as a stage for business meetings between 10 foreign buyers and 30 Brazilian companies enrolled in the initiative. During the event, of more than 250 meetings of 30 minutes each are scheduled as part of the Business Round. This dynamic will provide selected companies with the opportunity to establish commercial relationships with potential clients from countries such as South Korea, Colombia, United States, Mexico, Peru, Portugal, Vietnam.

According to Centrorochas President Tales Machado, this is an opportunity for promoting Brazilian materials, expanding sectorial trade, and consolidating solid relationships: 

"In August 2023, in a similar action within the Exporta Mais Brasil program by ApexBrasil, supported by Centrorochas during the Cachoeiro Stone Fair, we witnessed extraordinary success. Nine international buyers actively participated in this initiative, and deals worth over R$ 15 million were closed. It was a significant milestone for the sector, as during that period, more than 150 meetings were held between these buyers and 24 stone companies."

Brazil is the fourth-largest producer and the fifth-largest exporter of natural stones in the world. Espírito Santo leads national exports, followed by Minas Gerais and Ceará, consolidating the country's position in the international market.

About It's Natural – It's Natural - Brazilian Natural Stone is an export promotion program developed by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion agency (ApexBrasil). The program, which currently supports 195 companies, aims to stimulate and increase the exports of Brazilian ornamental stones through a set of strategic internationalization actions, including promotion, image strengthening, and sectoral development in the global market. Over the past two years, the project has impacted more than 600 architects and designers across three continents: North America, Asia, and Europe.

Companies interested in joining the project can inquire here: