Floors & More, a retail flooring cooperative, announced it will implement a monthly donation matching program for Floor Covering Education Foundation (FCEF) aimed at fostering the next generation of installation labor in the industry.

Starting this month, for every one of its members that donates to FCEF, Floors & More will raise its own contribution, doubling the impact of the vital work being done by FCEF.

 "Professional installation in one of the pillars our members’ businesses are built upon and we must have an adequate installation labor base for sustainable growth," said Vinnie Virga, president, Floors & More. "We are excited to support FCEF’s efforts of recruiting and providing scholarships for training for the next generation of installation labor."

Floors & More is actively encouraging all its members to donate $100 per month per location to FCEF. The message is being communicated via their February newsletter, on the home page of their member portal, and in their member Facebook group. Floors & More’s new donation commitment will have a tiered incentive to encourage more of its membership to participate. Initially, they will start with supporting the FCEF with a $100 / Month donation. If 33% of members are actively contributing monthly support, they will raise that number to $200 / month. If 67% of members are actively contributing monthly support, they will raise that number to $300 / month. If 100% of members are actively contributing monthly support, the number rises to $500 / Month.

This new funding commitment is above and beyond the $100 per member Floors & More already donates to FCEF annually.

Floors & More encourages all its retail cooperative members to participate actively in this philanthropic endeavor, emphasizing that their combined efforts can make a substantial impact on the efforts to recruit, training and place the next generation of installation labor for the flooring industry.