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Breaking Flooring NewsFloor CoveringsCommercial FlooringBusiness Insights

Another Appeal for Square Foot Pricing

By Geoff Gordon
Square Foot Pricing.jpg
April 29, 2024

Fuse Alliance has been advocating for square foot pricing for some time now. Our key suppliers are moving in that direction, but no one has pulled the trigger. We do believe that once one supplier makes the move, the rest will follow. Below are reasons why square foot pricing makes sense in today’s commercial flooring world:

  1. Standardization: Most general contractors and end users budget projects by the square foot.  We would be in line with the way our customers run their projects. This would allow general contractors and flooring contractors to easily compare prices across different projects and accurately estimate costs for clients.

  2. Transparency: Commercial clients can easily understand the cost breakdown based on the size of the space, which helps in budgeting and decision-making.

  3. Efficiency: With square foot pricing, contractors can quickly calculate estimates based on the square footage of the area to be covered. This streamlines the bidding process and saves time for both the contractor and the client.

  4. Accuracy: Contractors can more accurately estimate the total cost of a flooring project.  This helps prevent underestimating or overestimating costs leading to more competitive bids and satisfied clients.

  5. Flexibility: Square foot pricing allows contractors to adjust costs based on factors such as type of flooring material, complexity of installation, and any additional services required.  This flexibility ensures that pricing is tailored to the specific needs of each project.

  6. Competitive Advantage: Contractors who offer clear and competitive square foot pricing can stand out in the market. Clients appreciate transparency and straightforward pricing, which can help contractors win more projects.

On a personal note, having been in the industry for many years and starting with selling carpet, I do believe that moving carpet to square foot pricing will better show our customers how competitive soft surface is vs. hard surface. We believe this move would benefit carpet and sheet vinyl sales.

Now is the time for the industry to embrace this change.

KEYWORDS: flooring installers Fuse Alliance

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Geoff Gordon is executive director of Fuse Alliance.

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