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Breaking Flooring NewsShows and Events for Flooring

Dal-Tile's VP Commercial Whitney Welch Offers Insights on the Hospitality Market

By FLOOR Trends & Installation Editors
Whitney Welch

Whitney Welch

Photo: Dal-Tile

May 28, 2024

The hospitality industry is showing positive momentum and health sales, according to architecture and design attendees at the HD Expo 2024, which took place April 30-May 2, 2024, in Las Vegas, Nevada, 

Whitney Welch, vice president of commercial sales, Dal-Tile LLC, recently shared insights on market dynamics: 

The Daltile/Marazzi/American Olean booth was very well-attended, with a full roster of back-to-back business meetings. The overall HD Expo event itself actually exceeded pre-pandemic levels. All indicators are correctly pointing to the fact that the hospitality industry is back and humming!

HD Expo is unlike many other tradeshows, as the booth spaces truly do feel as if attendees are standing in a real life hospitality space — sleek, grand, and fostering an upscale vibe. Its attendees are in the design element of the hospitality industry. In keeping with the hallmark of all good hotels, resorts, and restaurants, the best booths at HD Expo are those which are open, inviting, and take the level of design up a notch from everyday life. The products shown at HD Expo across the board are focused on elevated design, and always keeping with the latest trends.

Exciting for us, was the fun announcement during the show that our Daltile brand’s newly-launched Indoterra collection won the coveted IIDA/HD Expo Award for the Best Hard Surface Flooring Product for 2024! (IIDA = International Interior Design Association) Indoterra is a porcelain tile featuring a wonderful dry-touch clay visual in neutral tones, including the ever-popular terracotta. Indoterra also includes StepWise technology providing 50% greater slip resistance, making this product ideal for indoor or outdoor use in the hospitality setting. The product embodies the duality of need that is consistent in the hospitality industry — performance and fashion.

This ability to provide the types of tile, stone, and countertop products that consistently meet these needs is what makes our three powerhouse brands the perfect hospitality solution. For our customers, the trio of our three sister brands collectively offer up every price point, design, size, shape, color, and texture they need to create just the right aesthetic for their hospitality build or refresh. Our brands take meeting our customers’ needs one step further by offering expertise every step of the way. Like a fine-tuned relay team, our sales reps, customer service reps, domestic production via our company-owned factories, and our nationwide distribution network all offer unmatched quality and service.


KEYWORDS: conventions Dal-Tile Corporation HD Expo hospitality market

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