Louisville Tile Distributors, a distributor of ceramic tile and related products based in Louisville, Kentucky, has teamed up with Broadlume, a technology company based in Sarasota, Florida, to bring the Wilcox Fifty Five private label tile collection to a broader audience.

Through this partnership, flooring retailers and dealers will gain access to Louisville Tile's Wilcox Fifty Five collection on their websites and in-store visualization kiosks for retailers who are partnered with Louisville Tile and utilize Broadlume's website services and platform. This partnership will allow retailers to showcase new tile collections to their customers and enhance the shopping experience by leveraging Broadlume's innovative online and in-store visualization tools.

"Our private label program was specifically designed with the needs of specialty flooring dealers in mind," said Louisville Tile CEO Dub Newell. "Broadlume's innovative platform and tools greatly influenced our decision to establish a strategic partnership. Together, the integration of our Wilcox Fifty Five Private Label program and Broadlume's platform promises to be a powerful asset for our flooring dealers.”

"The flooring industry is at a tipping point, where technology has finally reached a level where independent retailers and the brands who support them can offer a far better shopping and buying experience than box stores and e-commerce sites," added John Weller, chief innovation officer, Broadlume.

Dealers can learn more and sign up for a free demo to see how Louisville Tile's new collection, now available on Broadlume's online visualizer and in-store kiosks, can help them provide the easiest shopping experience, drive qualified leads, and simplify sales with powerful technology.

Louisville Tile's vast network of over 100 vendors ensures a diverse selection of tile and related products for retailers within their service area (KY, OH, IN, TN, IL, WI, MI, MN, and IA).

Broadlume's digital retail technology empowers over 3,000 flooring retailers across the country, transforming the customer buying journey into a seamless and engaging experience.