• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Floor CoveringsArchitecture & Design (A&D)Commercial Flooring

Case Study: Atlas Concorde Floor Tiles Elevate Dubai Mall's Expansion with Italian Elegance

By FLOOR Trends & Installation Editors
Atlas Concorde Dubai China Town Mall.jpg

Atlas Concorde's porcelain tile collections were chosen for the flooring in a recent expansion of the Dubai Mall, the United Arab Emirates premier shopping center. Photo: Atlas Concorde. 

September 3, 2024


Atlas Concorde's porcelain tile collections were chosen for the flooring in a recent expansion of the Dubai Mall, the United Arab Emirates premier shopping center. Located in downtown Dubai, in the shadow of the Burj Khalifa, it is considered the city’s main hub for shopping, entertainment, and leisure.

The attraction spans more than 55 hectares and hosts more than 1,200 stores, 120 restaurants and bars, an aquarium with 30,000 fish, and an Olympic-sized skating rink. It attracts more than 54 million visitors each year, an ever-growing record that has made it one of the planet's top points of interest. 

The most recent expansion of this unique venue, realized in collaboration with Graniti Building Materials LLC, features the excellence made in Italy of Atlas Concorde. The mall’s new China Town area aimed to replicate an authentic Asian experience, and Atlas Concorde porcelain tiles became one of the predominant elements of exclusive spaces designed to impress. Concrete- and resin-effect surfaces were chosen for the project, reinventing the vibe of Italian culture in a modern setting, becoming silent protagonists of a style with a strong identity. 

The resin-effect Prism collection in the Prism Cloud and Prism Cotton colors stands out in the large area on the second floor in front of the ice rink with direct access to Address Fountain Views. A choice of refined elegance, capable of achieving a unique color depth thanks to the beauty of hand-troweled artistry. A collection with a cosmopolitan character that conveys the value of craftsmanship and the uniqueness of a look designed down to the smallest detail, replicating surfaces with harmonious graphics inspired by the varied colors of the original material with surprising realism. 

The elegant storefronts and spaces that convey an authentic Asian experience also feature the exclusive taste of the concrete-effect Boost collection chosen in the muted Pearl variant. With this collection, Atlas Concorde enriches the new China Town space with an urban chic energy, adding a touch of purely Italian style. The spaces of the famous Dubai Mall are clad with tiles with a troweled effect, soft to the touch, featuring traditional decors rich in graphic details that overcome the minimalism of industrial style to become protagonists of original, memorable settings. 

KEYWORDS: commercial interiors porcelain tile retail market

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Installation How-To
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

More Videos

Popular Stories

Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

AHF Products CEO Brent Emore

AHF Products Names Brent Emore CEO

Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Investing in your Business

What's Your Top Business Investment Priority for 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • W Hotel Budapest bathroom restaurant

    Atlas Concorde Elevates W Hotel Budapest with Marble-Look Porcelain Tiles

    See More
  • Luca Italian Restaurant

    Case Study: Resilient Floors for Luca Italian Restaurant in Lancaster, Pennsylvania

    See More
  • Atlas Concorde Emerald Resort Zanzibar

    Atlas Concorde Porcelain Tiles Aid in Design of Emerald Zanzibar Resort & Spa

    See More

Related Products

See More Products
  • radiant.jpg

    Radiant Floor Heating, Second Edition

  • floorfinishes.jpg

    Environmental Impact of Materials: Floor Finishes

  • floordecore.gif

    Black & Decker The Complete Guide To Floor Decor

See More Products

Events

View AllSubmit An Event
  • June 9, 2025

    Fulton Market Design Days

    Fulton Market Design Days is dedicated to celebrating and advancing the transformative power of the contract furniture industry.
View AllSubmit An Event
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP