Registration is now open for Mohawk Momentum Roadshow 2025. Kicking off in Atlanta, Ga. on Jan. 7, 2025, retailers will have early access to the newest flooring solutions across some of the most recognized brands in the industry, including Daltile, and digital marketing programs.

“The stage is set, and the floor is yours,” said Kelli Widdifield, Mohawk’s senior vice president of marketing. “With a relentless dedication to working across our sales, product and marketing teams, Mohawk Momentum Roadshow provides our retail partners with a holistic experience that delivers an “easy to do business with” approach. With Daltile’s continued participation, we will further drive differentiation in local markets for 2025.” 

Mohawk Momentum Roadshow 2025 will stop in the following cities:

• Atlanta: Jan. 7-8, The Hotel at Avalon
• Dallas: Jan. 8-9, Embassy Suites by Hilton 
• Washington, D.C.: Jan. 15-16, MGM Grand
• Chicago: Jan. 22-23, Sheraton Grand
• Surfaces: Jan. 28-30, Mandalay Bay
• Huntington Beach: Feb. 5-6, The Waterfront Beach Resort

“We are excited join Mohawk Momentum Roadshow for the second year,” said Paij Thorn-Brooks, Daltile’s vice president of marketing. “We have been developing several innovative collections that merge advanced technology with current design trends. We will be showcasing these products at Mohawk Momentum Roadshow and spending more one-on-one time with our retail partners to help them achieve success in 2025.”

Each destination will also offer networking-focused events, such as the popular casino nights, and comprehensive educational sessions.