In October, the Brazilian natural stone industry will take a major step in its expansion strategy in the United States with the launch of the Brazilian Stone Tour. This initiative, a collaboration between the Brazilian Center of Natural Stone Exporters (Centrorochas) and Marmomac Brazil, aims to connect local specifiers to the natural riches of Brazil through a series of informative lectures.

The event is the result of a survey conducted by the American consultancy hired during KBIS 2024, which demonstrated that specifiers lack knowledge about where to find Brazilian natural stones in the United States. It was conceived to bring together two essential links in the production chain: designers, responsible for specifications, and distribution centers, where the products can be found.

“This event is already a strategic tool to position our materials in the competitive U.S. market, where the demand for quality and authenticity is high,” said Fabio Cruz, vice president of Centrorochas.

The lectures will be held at strategic points in California and Texas, chosen by the Brazilian companies themselves, demonstrating the importance of direct collaboration. Selected locations include:

Pomogranit - Houston, Texas: October 15

Architectural Surfaces (ASG) – Austin,Texas: October 17

Natural Stone Resources (NSR) – Anaheim, California: October 22

Pacific Shore Stones - North Hollywood, California: October 24

The presentations will provide information about Brazilian stone and continuing education credits. Additionally, in an effort to further connect participants to Brazil, one lucky winner from each location will win an all-expenses-paid trip to Marmomac Brazil in São Paulo, scheduled for February 2025. They will be able to immerse themselves in Brazil’s geological diversity at the event.

“There will be a careful selection of the materials to be presented," said Flávia Milanez, CEO of Milanez & Milaneze, the company responsible for Marmomac Brazil. "We want to show the invited professionals a sample of Brazilian natural stones and everything they will be able to see in the 2025 edition of Marmomac Brazil."