In a challenge brought by Bissell Homecare, Inc., BBB National Programs’ National Advertising Division recommended that SharkNinja Operating, LLC discontinue the claim “The Best Deep Carpet Cleaning Among Full-Sized Deep Carpet Cleaners** Based on ASTM F2828 vs. full-sized carpet cleaners above 14 lbs.”
NAD examined whether Shark’s point of comparison, carpet cleaners over 14 pounds, is consumer-relevant and whether Shark’s best deep carpet cleaning claims are supported.