Empire Today announced the launch of its "Better at Home" advertising campaign, featuring a reimagined version of the company's well-known 800-588-2300 jingle. The nationwide campaign will promote the flooring retailer's new in-home shopping service across television, digital, and social media platforms.

The advertising initiative showcases Empire's Home Floor Advantage program, which brings flooring consultants directly to customers' homes. The campaign emphasizes convenience and expertise, highlighting how customers can view samples in their own lighting and receive pricing estimates without visiting a showroom.

"We're bringing a fresh energy to the Empire Today experience," said Empire Today CEO Brian Hutto. "The updated advertising celebrates our history, but more importantly, points toward our future while capturing the spirit of innovation and professionalism that defines Empire Today."

The company developed the campaign following market research into consumer flooring purchasing preferences. The program offers next-day installation for in-stock items in select areas, though additional charges may apply for unforeseen conditions discovered during installation.

Empire Today operates in more than 70 metropolitan areas across the United States and has served over 3 million customers in its 65-year history. The "Better at Home" campaign represents the company's latest effort to differentiate itself in the competitive flooring retail market.