Traditional Madrid Apartment Transformed Through Creative Use of Wow Design Ceramic Tile and Smart Design

The Grace collection adorns the walls, and the Tessarae collection was used on the floor. Photos: Javier de Paz.
In Madrid's historic Carabanchel neighborhood, Tur House stands as a testament to transformative design. OOIIO Arquitectura masterfully reimagined a conventional apartment into a distinctive living space through creative vision and strategic use of Wow Design ceramics.
This renovation proves that extraordinary homes don't require extraordinary budgets. Through intelligent application of accessible yet expressive materials, Tur House delivers personalized luxury without excessive cost—ideal for design enthusiasts seeking character within constraints.
The living room features a ceramic wainscot from Wow Design's Grace collection, creating an indoor-outdoor aesthetic that honors traditional Spanish patios while bringing them into contemporary context. Throughout the home, ceramics flow seamlessly across surfaces in varied tones, unifying spaces while defying conventional boundaries.
The bedroom design creates a dreamlike atmosphere where ceramics extend like a cloud into adjacent spaces, blurring traditional room divisions. This ethereal quality is enhanced by thoughtful lighting, including a statement lamp that serves as a symbolic sun within the space.
Kitchen and bathroom areas maintain the home's aesthetic integrity through chromatic coherence and consistent ceramic application. A carefully curated pastel palette infuses the entire project with freshness and warmth, while the Tesserae collection flooring provides the foundational element that ties all spaces together into a cohesive, distinctive home.
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