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Breaking Flooring NewsResilient FlooringTISE

Metroflor Expands Partnership with Herregan Distributors

By Tanja Kern
Metroflor Silhouette WPC

Metroflor Silhouette WPC. Photo: Metroflor. 

February 26, 2025

Metroflor has expanded its distribution partnership with Herregan Distributors to include Ohio, Kentucky, and Indiana beginning February 3, 2025, announced Keith Kannapel, vice president of sales at Metrofloor.

"We're very excited to have Harregan, who's a longtime distributor of ours in the mid and upper Midwest, branching out with us into Ohio, Kentucky and Indiana," Kannapel said at Surfaces 2025.

Herregan will carry over 100 Metrofloor SKUs, including traditional glue-down options, SPC, and WPC products. Kannapel highlighted two new WPC products: "Metrofloor Authentix derives its name from one of the most realistic WPCs on the market today. Its large 9x72 format combined with an ultra-realistic, low sheen EIR finish make for a beautiful product."

He also highlighted Silhouette, which features contoured edges that add another level of realism. "Silhouette is a pressed edge 7x60 WPC. This contoured edge provides a sleek, smooth, and natural look to each design within the 15 product portfolio."

Both product lines feature the FX2 finish that "provides the ultimate in stain and scratch resistance" to ensure long-term beauty and durability.

Watch the Video: Metroflor Introduces Two Innovative WPC Collections: Where Beauty Meets Performance

KEYWORDS: distribution Metroflor Corporation

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Tanja Kern is associate publisher and editorial director of FLOOR Trends & Installation. She brings more than 20 years of experience covering the flooring, design, and construction industries through print and digital platforms.  


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