Shaw Industries Group announced that Kieren Corcoran has been named brand leader of Philadelphia Commercial, assuming the role on April 1, 2025.

In this role, Kieren will set Philadelphia Commercial's vision and be responsible for delivering the brand’s business and financial goals. He will also work cross-functionally with the Commercial Business Unit to define and maximize Philadelphia Commercial’s role within Shaw’s commercial portfolio. 

Corcoran brings two decades of industry experience and an impressive background in commercial flooring and enterprise strategy to this brand leadership role. He previously held the roles of director of strategic operations for Commercial Sales and Marketing and Director of Marketing for Patcraft within Shaw’s commercial business.

“Philadelphia Commercial plays a pivotal role in Shaw’s residential portfolio, offering tailored commercial solutions for key main street market segments. Our customers trust Philadelphia Commercial’s ability to bring to life their vision for spaces where people work, play and gather,” said Carolyn Haicl, Senior Vice President of Brand and Marketing. “Kieren brings a wealth of brand and strategy experience along with significant industry knowledge that will serve him well as we continue building the Philadelphia Commercial brand along with our customers. We are so excited to have him on the team.”