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Breaking Flooring NewsTile & Stone Flooring

Florim USA Celebrates 25 Years of American-Made Porcelain Tile Innovation

By FLOOR Trends & Installation Editors
Florim USA Milestone Plaster 2.0 tile

Plaster 2.0 Tortora tile. Photo: MILEĀ®stone. 

April 18, 2025

Florim USA, one of North America's largest manufacturers of porcelain tiles, marks its silver anniversary as it celebrates 25 years of operations at its Clarksville, Tennessee, facility. Since opening in 2000, the company has established itself as an industry leader committed to domestic manufacturing and sustainability.

The company's dedication to American manufacturing has been unwavering throughout its quarter-century history, with 100% of its tile products produced in the USA. This commitment to local production has positioned Florim USA as a cornerstone of the Clarksville community while earning respect throughout the global ceramics industry.

In 2018, Florim USA launched its distributed brand Milestone, which blends Italian design heritage with American craftsmanship. The brand has quickly established itself as a market leader, particularly in sustainable production. In 2021, MILE®stone achieved a significant breakthrough by introducing the first carbon-neutral porcelain tile collection in the industry, followed by seven additional carbon-neutral collections.

Innovation has remained at the forefront of Florim USA's strategy. In 2023, the company began manufacturing gauged porcelain large-format tiles at its Tennessee facility and introduced Digital Texture, a revolutionary glaze technology that creates dimensional surfaces with unprecedented precision and realism. These advancements earned Florim USA the prestigious TecnAwards for Best North American Manufacturing Plant in Innovation and Sustainability in 2024.

"Florim USA leadership in the North American ceramic industry wouldn't be possible without the vision and the entrepreneurial courage of our Chairman and Group President, Claudio Lucchese," said Rodolfo Panisi, Florim USA president and CEO, acknowledging the company's strong leadership.

As it celebrates this milestone, Florim USA has expressed gratitude to its employees, customers, and partners who have contributed to its 25-year journey of growth and excellence in American porcelain tile manufacturing.



 

KEYWORDS: flooring manufacturers

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    Wonder Porcelain is an American porcelain tile manufacturer based in Lebanon, Tennessee, founded in 2015 as a subsidiary of the Marco Polo Group. The company is driven by "Design, Crafted with Passion" and a commitment to Made in the USA. Wonder Porcelain believes future growth depends upon increasing domestic manufacturing, adopting innovative techniques, and spearheading research and development within the industry. All products are produced in a state-of-the-art facility, delivering high-quality, durable, and environmentally friendly tiles.
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