Vitra Tiles, part of the Eczacıbaşı Tiles Group, has received international recognition with a 2025 Red Dot Design Award for its CementEra series. The collection, which interprets concrete textures through modern lines, impressed judges with its minimalist elegance and versatile application possibilities.

The series offers four shades ranging from light to dark in both greige and grey tones, complemented by distinctive decor designs. Available in multiple sizes (120x280, 120x120, 60x120, and 60x60 cm), CementEra provides architects with flexible solutions for both floors and walls. A special printing technique creates glossy accents on decor pieces, enhancing their visual impact.

The Red Dot Design Award, established in 1955, is among the world's most prestigious design competitions. This year's jury of 43 experts from 21 countries evaluated entries from over 60 nations, selecting VitrA's CementEra series for its outstanding design quality.