The International Surface Event (TISE), North America's largest flooring, stone and tile exhibition, announced it will expand its StartUp Station pavilion to accommodate eight emerging businesses at the 2026 show, up from six spots in previous years.

The competitive program offers complimentary turnkey exhibit spaces to qualifying companies that have been operating within the flooring, stone, or tile industries for two years or less and have not previously exhibited at TISE. The expansion reflects the show's commitment to supporting innovation and new market entrants in the surface materials industry.

Selected companies will receive a comprehensive exhibit package that includes prime show floor placement and extensive marketing support. The marketing benefits include:

• Inclusion in press releases promoting StartUp Station participants
• Featured placement on the event floor plan and online directory
• Social media spotlights
• Enhanced online listings with lead generation capabilities

The program aims to provide new-to-market brands with high-visibility opportunities to connect with retailers, distributors, contractors, and designers who attend TISE seeking the latest innovations in surface materials.

TISE 2026 will take place January 27-29 at the Mandalay Bay Convention Center in Las Vegas. The event typically hosts over 700 leading brands across 25 product categories, serving as the industry's premier sourcing destination for cutting-edge materials and design trends.

For more information about TISE 2026 and the StartUp Station program, visit intlsurfaceevent.com.