LX Hausys America is entering 2025 with renewed confidence and an ambitious growth strategy, according to company President SK Lee, who sees significant opportunities ahead despite economic uncertainties.

Speaking with Floor Trends & Installation at a customer event in Atlanta, Georgia, Lee emphasized that the company is leveraging its "backyard" advantage to capture greater market share. The event marked a strategic restart for the company, reminiscent of a similar gathering 13 years ago in Chicago that helped establish LX Hausys' strong presence in the Midwest.

While LX Hausys has built its reputation in countertops, the company is expanding its presence in flooring with its HFlor product line, launched in 2019. While LX Hausys brings extensive manufacturing experience to the table, Lee acknowledged that flooring requires mastering new market dynamics. "Our sales and marketing experience for the flooring industry is still relatively new, but we're making progress," he explained.

The strategy centers on creating a comprehensive portfolio of housing materials that work together, including Viatera quartz surfaces, Himacs acrylic solid surfaces, and HFlor resilient flooring. This "whole home solution" approach reflects the company's understanding of how consumers actually design their spaces, considering multiple interior elements that must harmonize together.

As tariff policies create uncertainty across industries, Lee said he sees LX Hausys' 20-year history of U.S. manufacturing as a competitive advantage. While the company doesn't source 100% of its materials domestically, Lee says the impact of potential trade disruptions would be "minimal" for their operations.

"We're proud of creating jobs in the United States, and customers appreciate that," Lee noted. "The new government's tariff policy is actually giving U.S. businesses more opportunities to become more price competitive."

For LX Hausys, this economic environment represents an opportunity to provide customers with "comfort and more value, especially for pricing," positioning the company to capitalize on its domestic manufacturing footprint as competitors may face higher costs from imported materials.

The company's 2025 outlook reflects confidence in both its manufacturing advantages and its evolving product strategy, as it works to translate its countertop success into broader market share across multiple housing material categories.