Shaw Contract Celebrates 40 Years of Design with Portfolio Expansion and Digital Innovation at NeoCon 2025

Photo: Shaw Contract.
Shaw Contract will mark four decades in the industry with a transformative presence at NeoCon 2025, debuting its first-ever porcelain and ceramic collections, unveiling cutting-edge digital tools, and hosting celebratory events.
Taking place June 9-11 at The Mart in Chicago, the milestone year showcases the company's evolution from flooring specialist to comprehensive design partner, combining product innovation, sustainability leadership, and new AI-powered visualization tools that are reshaping how architects and designers approach commercial space planning.
Porcelain + Ceramic
Shaw Contract’s entry into the porcelain category includes Stellar, which evokes a futuristic terrain of ambition and discovery. Tempo + Pulse translates rhythm into form, blending vibrant energy with geometric flow. Bask + Dusk explores the emotional spectrum of light—sunlit warmth and twilight depth. Aria reinvents Carrara marble with expressive veining and nostalgic textures. Petra + Arbor ground design in the raw elegance of concrete and wood. Interact brings surfaces to life through dimensional geometry and shifting light. The Coexist collection draws from Japanese raku pottery, celebrating imperfection, balance, and cultural heritage.
Broadloom
Texture Study is a broadloom collection is inspired by the timeless beauty of traditional textiles—tweeds, bouclé, and chunky knits.
Designed for hospitality, Midnight collection of rugs and broadloom transforms areas into tranquil retreats where guests can feel grounded and relaxed. Midnight is fully customizable, allowing users to tailor the mood and aesthetic to the unique atmosphere of any space. Soft blends of color give the patterns an ethereal quality with a palette that mimics the gradients found in nature—shades of deep navy and forest greens fade into aquatic blues, with shimmering gleam of metallic accents that look like the glint of sunlight on water.
Carpet Tiles
Coexist carpet tiles are designed to adapt to various spaces. The collection’s tactile surfaces and abstract, organic textures create a welcoming ambiance that encourages conversation, creativity, and meaningful connection.
The Grounded Spaces carpet tile collection is designed to bring balance, connection, and well-being into modern environments. Featuring 90 SKUs across nine styles in 10 colorways, Grounded Spaces delivers an affordable, high-performance flooring solution tailored for commercial spaces such as workplaces, healthcare, medical office buildings and education environments.
LVT
With a subtle nod to grasscloth textiles, ColorLink LVT is a modern, abstract, linear design. The 8-inch x 48-inch plank format lets you play with brights and layer neutrals in a variety of installations.
Digital Tools
Two new digital tools are now available to A+D professionals from Shaw Contract, Inspiration Curator and View In My Space. Inspiration Curator allows users to upload a photo that serves as the inspiration for their space. It analyzes the image and presents a curated selection of Shaw Commercial flooring products that best match the aesthetic and mood of the inspiration.
View In My Space technology will help specifiers visualize Shaw Contract flooring in their projects. This innovative tool allows users to view single flooring, multi-flooring surfaces, rugs and tiles within their own spaces or pre-selected rooms with different segment applications. By providing a realistic visualization of various flooring options, View In My Space enhances decision-making and ensures that the chosen products perfectly match the intended design and functionality of the space.
NeoCon Events
Shaw Contract will offer daily coffee meetups in the morning and afternoon happy hours on Monday and Tuesday of the show. The annual Shaw Contract party will be held on Monday, June 9, from 5:30 PM to 9:00 PM at The Old Post Office in a rooftop meadow overlooking Chicago. The evening will celebrate the company’s 40th birthday, and the team invites attendees to raise a glass to the power of design and the vibrant design community.
Shaw Contract will welcome attendees to its showroom, #1014, offering personalized experiences with product innovation and design inspiration. For additional information, please visit shawcontract.com.
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