Wineo Flooring, the commercial flooring division of Windmoeller Inc., has launched Purline 25, marking a significant expansion of the polyurethane flooring line since the brand entered the U.S. market more than a decade ago.

The new collection introduces expanded design options across three formats—sheet, tile, and plank—aimed at providing architects and designers greater flexibility for modern commercial applications. Central to the launch is the innovative Purline Graphic collection, which features the "Fractal" design created by artist and product designer Robert Langstaff.

The Fractal pattern draws on biophilic design principles and fractal fluency concepts, creating surfaces intended to promote cognitive clarity and reduce stress in built environments. "Fractals have the power to make a space feel natural, even when everything in it is manmade," Langstaff explained, noting that his design originated from concept sketches informed by his experience in painting, sculpture, and wellness-focused spaces.

"With over a decade of success in the U.S. market, we understand that design is driven by purpose—a commitment to creating meaningful, impactful spaces that go beyond aesthetics," said Julie Welch, senior healthcare director at Wineo Flooring. "Purline 25 connects refined style, lasting durability, and enduring sustainability while redefining what beautiful, healthy flooring can be."

The Graphic collection offers six colorways, from soft neutrals like Fractal Light to muted tones including Fractal Opus and Fractal Wave, all designed to coordinate with the broader palette. 

Beyond the Graphic collection, Purline 25 encompasses wood planks in large and extra-large formats, fusion and stone tiles, textile tiles for dynamic installations, and chip sheet flooring featuring cultivated fleck patterns in 24 colorways. The line also includes fusion and wood sheet formats with 16 grey shades and 16 wood visuals designed for simplified installation without pattern matching requirements.

All Purline 25 products incorporate Windmoeller's patented bio-based polyurethane technology called Ecuran, which the company says delivers enhanced durability, simplified maintenance, and environmentally responsible performance characteristics.

The collection targets commercial spaces where design flexibility, sustainability credentials, and performance standards are key considerations for specifiers and facility managers.

Additional information about Purline 25 is available at wineoflooring.com.