Mohawk Group debuts its new showroom at Design Days 2025 while introducing an innovative approach to commercial flooring design that engages all human senses.

The commercial flooring leader will welcome the design community to its 10,000-square-foot showroom at 811 West Fulton Market during the June 9-11 event, operating under the central theme of "Shared Senses." This concept explores how design elements like color, texture, and pattern can influence human perceptions, emotions, and physical reactions.

Opened last fall, the expansive Chicago showroom will serve as a central hub during Fulton Market Design Days, representing Mohawk Group's first participation in the event at this location. The space has been specifically designed for bold ideas, immersive experiences, and collaborative design exploration in the heart of Chicago's Fulton Market design district.

"Stepping into our 'Shared Senses' experience is an opportunity to explore how innovative and sustainable flooring isn't just about aesthetics, but also about profoundly transforming spaces and enhancing human experiences," said Jackie Dettmar, vice president of product, design, and marketing at Mohawk Group.

Attendees will be among the first to experience comprehensive new product designs across soft and hard surface categories. The highlight is the new MultiSensory collection, which embodies the "Shared Senses" theme by exploring varying degrees of texture that reconnect users with their tactile senses and fulfill desires for natural connection.

The collection demonstrates Mohawk Group's commitment to design that resonates on a deeper level, from tactile luxury of innovative materials to the calming properties of fractal designs.

Beyond the Fulton Market showroom, Mohawk Group will maintain a presence at the Merchandise Mart during NeoCon, participating in the 2025 Metropolis Sustainability Lab on the 11th floor, Suite 1120. The focus there will be on "Sustainable Color" through two experiences: a Sustainability Kiosk exploring color innovation in fiber, and an Aura Room featuring Color Balance II immersion with personal aura photography.

Dynamic Event Schedule

Mohawk Group has planned several signature events throughout Design Days:

Mohawk Group Ride for Heroes kicks off the festivities on June 7th from 1 PM to 4 PM, featuring a charity motorcycle ride through downtown Chicago benefiting the Tunnel to Towers Foundation. The event will debut a custom Paul Cox chopper inspired by Mohawk Group's Hot & Heavy II LVT platform, which will be auctioned at Barrett-Jackson in October.

Fractals Meet & Greet on Tuesday, June 10th from 3:30-4:30 PM will feature the minds behind Mohawk Group's fractal-based designs: 13&9 Design and Dr. Richard Taylor. The session will explore the stress-reducing power of fractals and their impact on well-being in built environments.

Cocktail Parties will be held from 3:30-5:30 PM on Monday and Tuesday at the Fulton Market showroom, celebrating in a multisensory style.

Aura photography will be available from 10 AM to 4 PM on Monday and Tuesday at The Mart, and from 10 AM to 3 PM on Monday and Tuesday at the Fulton Market showroom.