Daltile’s Chicago Design Studio welcomed architects, designers, and other customers to its annual “Parked At NeoCon” lunch event on June 10. Held every year during the international NeoCon commercial design tradeshow, Daltile’s luncheon showcased the brand’s exciting new products and gave NeoCon attendees a relaxing oasis from the miles-long tradeshow held just across the street in Chicago’s Merchandise Mart. Daltile’s Chicago Design Studio is part of the brand’s vast network of design studios and design service centers catering to customers nationwide. 

The Annual Event

“Attendees had a great time at our Daltile ‘Parked At NeoCon’ event!” said Hilary Frank, vice president of commercial sales & business development, Dal-Tile LLC. “There is no other event like ours during NeoCon each year. Located directly across from the Chicago Merchandise Mart, our studio is an ideal escape from the grind of the tradeshow floor. Daltile’s annual lunch event is a unique opportunity for innovative designers, architects, and other loyal customers to come together and explore emerging trends in flooring and surfaces in the relaxing, social atmosphere of our studio.”  

“Like all of the showrooms in our nationwide network, Daltile’s Chicago Design Studio showcases samples of our entire line, including our newly launched products,” said Frank. “It was really exciting to see the very positive reaction that the commercial design community had to our new products this week. In addition, guests were also introduced to information on Daltile’s new Colorology program.”

Also important to the experience was the time attendees spent with supporting vendor partners, including MAPEI, Custom Building Products, Schluter-Systems, and StyleAccess, who were part of the Daltile Parked At NeoCon event.