search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Flooring ProductsFloor CoveringsResidential FlooringResilient Flooring

COREtec Launches Budget-Friendly WPC Line with 10 New Trending Colors

By FLOOR Trends & Installation Editors
Coretec living room floor

Photo: COREtec. 

July 1, 2025

COREtec premium flooring brand of Shaw Industries has launched a new line of durable and comfortable luxury vinyl planks that meet consumers’ top demands and offer the best overall value in its 100% waterproof, kidproof, petproof portfolio.

“Retailers trust COREtec WPC and rely on our brand to drive growth and innovation in the market. There is a strong resurgence in demand for WPC, and we are excited to introduce a timely new line of products offering the best overall value in our portfolio of trusted waterproof solutions,” said Seth Arnold, brand leader for COREtec.

Ten new trending and design-forward colors join the brand’s signature COREtec Originals (WPC) collection and provide practical and essential style for budget-conscious homeowners, while offering retailers a quality product that is competitively priced.

"These stunning 9”x72” luxury vinyl planks feature on-trend light oaks and design-forward, mid-tone pecans in soft, muted visuals that complement and elevate any interior,” said COREtec product design director Sarah Gist. “Finally, budget-conscious homeowners don’t have to sacrifice style or quality when shopping for new floors.”

Seeing is believing – check out each of COREtec’s new practical and essential styles below:

Champagne Mist Oak 

Light and minimal, Champagne Mist Oak effortlessly complements any interior with serene, Scandinavian-inspired style.

Ivory Lace Pecan 

Inspired by casual luxury spaces, Ivory Lace Pecan mimics a soft pecan wood grain that shows off warm undertones with light hints of grey and beige.

Antique Pearl Oak 

An understated oak with a golden grain and soft, warm undertone that emulates the beauty of untouched natural wood.

Soft Cashmere Oak 

Subtly warm in its color and beautifully soft in its graining, Soft Cashmere Oak is an ideal pairing with both modern + classic interiors.

Golden Veil Oak 

Radiant + Inviting Full Sentence: With golden undertones and muted amber accents, this style creates an inviting radiance that will be the envy of every house guest.

Honey Bronze Oak 

Rich like warm honey, this beautiful + inviting midtone oak visual creates a perfect balance of saturation and muted color.

Saffron Pecan 

With its rich dark grain and its light-yellow highlights + warm orange midtones, Saffron Pecan emulates all the coloring of natural pecan wood.

Muted Ember Oak

Meant to bridge the gap between cool trends from years past and warm trends of the future, Muted Ember Oak shows its versatility with subtle yet mesmerizing gray + beige color play.

Worn Leather Pecan 

Thanks to its saturated brown grain + midtone yellow and orange tones, Worn Leather Pecan radiates rich warmth and what our product designer describes as a “masterpiece of movement.”

Umber Pecan 

Create a foundation that exudes character + charm with Umber Pecan – a dark and saturated pecan visual.

“In addition to launching beautiful and durable products to help you grow your business, we’re investing in national and local media to build consumer demand,” said Maud Swalens, COREtec marketing director. “Our media insights prove that WPC is in high demand with consumers – our top sample orders and product views are almost all WPC styles. And we’re turning our insights into action by driving consumers into your store, asking for COREtec by name.”

For full product specifications, visit COREtecFloors.com or contact your local territory manager.

KEYWORDS: rigid core flooring Shaw waterproof flooring

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Installation How-To
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

Fishman Knoxville Tennessee location interior

From Tariff Talk to Trade Labor: Fishman's West Region Manager on Flooring Industry Challenges

salesperson meeting with clients

How to Dominate Flooring Sales: The Art of Listening Before Selling

Mimi Mulugeta and Michael Barrows

Military Vet Trades Retirement for New Flooring Venture in Alpharetta


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • COREtec Laurent.jpg

    COREtec Introduces Nine New Colors of WPC

    See More
  • COREtec Tile.jpg

    Coretec Launches 18”x18” SPC Tile Innovation with Built-In Grout Lines in Five Earthy Colors

    See More
  • ecore essentials

    Ecore’s Essentials Line Introduces Budget-Friendly Flooring Option for Functional Training Environments

    See More

Related Products

See More Products
  • floordecore.gif

    Black & Decker The Complete Guide To Floor Decor

  • radiant.jpg

    Radiant Floor Heating, Second Edition

  • BNI Interiors Square Foot Costbook 2025 Edition

    2025 BNI Interiors Square Foot Costbook

See More Products
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing