COREtec premium flooring brand of Shaw Industries has launched a new line of durable and comfortable luxury vinyl planks that meet consumers’ top demands and offer the best overall value in its 100% waterproof, kidproof, petproof portfolio.

“Retailers trust COREtec WPC and rely on our brand to drive growth and innovation in the market. There is a strong resurgence in demand for WPC, and we are excited to introduce a timely new line of products offering the best overall value in our portfolio of trusted waterproof solutions,” said Seth Arnold, brand leader for COREtec.

Ten new trending and design-forward colors join the brand’s signature COREtec Originals (WPC) collection and provide practical and essential style for budget-conscious homeowners, while offering retailers a quality product that is competitively priced.

"These stunning 9”x72” luxury vinyl planks feature on-trend light oaks and design-forward, mid-tone pecans in soft, muted visuals that complement and elevate any interior,” said COREtec product design director Sarah Gist. “Finally, budget-conscious homeowners don’t have to sacrifice style or quality when shopping for new floors.”

Seeing is believing – check out each of COREtec’s new practical and essential styles below:

Champagne Mist Oak 

Light and minimal, Champagne Mist Oak effortlessly complements any interior with serene, Scandinavian-inspired style.

Ivory Lace Pecan 

Inspired by casual luxury spaces, Ivory Lace Pecan mimics a soft pecan wood grain that shows off warm undertones with light hints of grey and beige.

Antique Pearl Oak 

An understated oak with a golden grain and soft, warm undertone that emulates the beauty of untouched natural wood.

Soft Cashmere Oak 

Subtly warm in its color and beautifully soft in its graining, Soft Cashmere Oak is an ideal pairing with both modern + classic interiors.

Golden Veil Oak 

Radiant + Inviting Full Sentence: With golden undertones and muted amber accents, this style creates an inviting radiance that will be the envy of every house guest.

Honey Bronze Oak 

Rich like warm honey, this beautiful + inviting midtone oak visual creates a perfect balance of saturation and muted color.

Saffron Pecan 

With its rich dark grain and its light-yellow highlights + warm orange midtones, Saffron Pecan emulates all the coloring of natural pecan wood.

Muted Ember Oak

Meant to bridge the gap between cool trends from years past and warm trends of the future, Muted Ember Oak shows its versatility with subtle yet mesmerizing gray + beige color play.

Worn Leather Pecan 

Thanks to its saturated brown grain + midtone yellow and orange tones, Worn Leather Pecan radiates rich warmth and what our product designer describes as a “masterpiece of movement.”

Umber Pecan 

Create a foundation that exudes character + charm with Umber Pecan – a dark and saturated pecan visual.

“In addition to launching beautiful and durable products to help you grow your business, we’re investing in national and local media to build consumer demand,” said Maud Swalens, COREtec marketing director. “Our media insights prove that WPC is in high demand with consumers – our top sample orders and product views are almost all WPC styles. And we’re turning our insights into action by driving consumers into your store, asking for COREtec by name.”

For full product specifications, visit COREtecFloors.com or contact your local territory manager.