A breakthrough innovation in electric floor heating is transforming installation efficiency for flooring retailers and installers, with WarmlyYours reporting a 188.1% sales surge for its new TempZone Floor Heating Ruler Cable in Q2 2025.

The pro-exclusive heating cable, launched in Q2 2024, addresses a longstanding challenge in radiant floor heating installations: achieving precise cable spacing without constant measuring. The cable features clearly marked hashmarks at every half-inch, inch, and foot increment, eliminating the need for installers to repeatedly measure distances during installation.

Streamlining the Installation Process

For flooring retailers and their installation teams, the innovation represents an efficiency gain. Traditional heating cable installations require installers to stop work to measure proper spacing frequently, a time-consuming process that increases labor costs and project timelines.

The TempZone Ruler Cable works in conjunction with WarmlyYours' free SmartPlan installation service, which provides flooring professionals with detailed, room-specific installation layouts. This combination allows installers to verify they're using the correct amount of cable at any stage of installation, reducing callbacks and warranty issues.

Strong Adoption Across Professional Channels

While general contractors led adoption at 37.7% of sales, flooring retailers represented 9.3% of TempZone Ruler Cable sales, indicating solid acceptance within the flooring trade. Kitchen and bath dealers accounted for 11% of sales, followed closely by electricians (10.4%) and remodeling contractors (8.4%).

This adoption rate is particularly significant given the specialized nature of radiant heating installations and suggests growing comfort with the technology among flooring professionals.

Impact on Installation Quality and Profitability

The innovation addresses critical pain points for flooring professionals. Improper cable spacing can lead to uneven heating, hot spots, or inadequate warmth—issues that often result in customer complaints and costly reinstallation work.

By integrating measurements directly into the cable, installers can maintain consistent spacing while focusing on other aspects of the installation, such as ensuring proper adhesion and avoiding damage to the heating elements.

"For these customers, time is money. Our products and our services are very intentionally catered to saving our customers both," said Julia Billen, owner and president of WarmlyYours. "When my product development team meets, we're not thinking about what new products to onboard. We're thinking about how we can bridge the gap between what we offer and what our customers need on the job."

The success of the TempZone Ruler Cable contributed to a 1.8% increase in WarmlyYours' total electric floor heating sales, suggesting growing market acceptance of radiant heating systems among flooring professionals and their customers.