Rasa Floors, a provider of multifamily flooring services based in Carrollton, Texas, announced the acquisition of Brothers Flooring & Interiors, a flooring contractor serving property managers in Phoenix and Tucson. The strategic acquisition enhances Rasa's existing Phoenix operations while establishing the company's first service presence in the rapidly growing Tucson market.

The deal represents Rasa's continued expansion across the Southwest, bringing the company's total footprint to 25 service centers operating in 20 states. For Rasa, which has built a strong client base in Phoenix's competitive multifamily market, the Brothers Flooring acquisition provides immediate capacity enhancement and geographic expansion into Southern Arizona.

Strengthening Arizona Market Position

Rasa has established a proven track record serving multifamily communities throughout the Phoenix metropolitan area with reliable flooring installation and replacement services. The addition of Brothers Flooring's local team and operational capabilities significantly increases the company's project capacity in Phoenix while enabling faster response times and improved service consistency for existing clients.

Simultaneously, the acquisition opens Tucson as a new market for Rasa, creating opportunities to serve property managers across Southern Arizona's growing multifamily sector. The expanded coverage strengthens Rasa's position as a comprehensive Southwest flooring solution provider.

"Brothers Flooring has established itself as a dependable partner for property managers in Arizona," said Lance Pelton, CEO of Rasa Floors. "By strengthening our Phoenix team and adding Tucson to our network, we're positioned to deliver unmatched service across the state."

Shared Values Drive Partnership

Founded by Joe Verolini, Brothers Flooring has built its reputation on quality workmanship, rapid response capabilities, and strong customer relationships – values that align closely with Rasa's partnership-first approach to multifamily services.

"We are proud of what our team has built in Phoenix and Tucson," said Joe Verolini, Founder of Brothers Flooring. "Joining Rasa allows us to expand our capabilities while staying true to the values and client focus that have always set us apart."

The acquisition maintains Brothers Flooring's local market expertise while providing access to Rasa's national resources, operational systems, and broader service capabilities. Existing Brothers Flooring clients will continue to receive the same personalized service while benefiting from enhanced capacity and expanded service options.