Parador, the global leader in premium flooring, has promoted Carrie Gillis to country manager for the United Kingdom and Ireland.

Gillis, who began at Parador as an area sales manager before advancing to Senior Specification Manager, now steps into a leadership role that reflects her expertise in branding and deep ties to the flooring and design industries.

With a background in fashion marketing, public relations, and influencer partnerships, Gillis brings a design-led approach to Parador’s UK strategy. She will focus on strengthening relationships within the architecture and design community, growing retail partnerships, and reinforcing Parador’s reputation as a premium, sustainable flooring brand.

“Each step has allowed me to build stronger client relationships, expand the specification side of the business, and raise Parador’s profile,” Gillis said. CEO Neel Bradham added that her promotion reflects her dedication and vision for design-led innovation in the UK and Ireland.